“Web helps you find what you want to know.
Publications help you discover what you don’t know, but need to know”

- EFY’s Editorial Team’s Content Philosophy

With the rising use of Internet, we are often asked—why should anyone read a publication? Our answer is simple…

Internet is a great medium to find information on a subject you are interested in. A publication on the other hand remains your best option to discover those subjects that you are unaware about, but are worthy of your attention.

Publications, like other ‘broadcast’ mediums offer the following advantages:


Research: Journalists interact with industry and experts to find out important trends, so you don’t have to

Selection: Given limited pages, a panel of experts select the best content for you—so you get to see only the most important and relevant information

Convenience: The content comes to you—you don’t have to search for it

No Hidden Costs: You don’t have to pay any additional expenses like bandwidth charges or registration fee

Save Time: Overall, the entire value proposition is about expertise, time saving and convenience

What All Aspects Of Electronics Does EFY Cover?

Electronics is a very fast evolving subject. The speed at which technologies that drive electronics are evolving is superseded by the pace at which innovative applications of electronics are being implemented in our businesses and personal lives.

This vastness of electronics presents EFY's editorial team with exciting challenges and opportunities. And, that's why you see EFY covering electronics on four broad levels:

R&D

What is the R&D happening to create new technologies, concepts and products that will define the future of electronics?

Design

How can we design electronics better? What are the latest products, solutions and best practices, which we can adopt to design better and faster?

Manufacture

What's the latest in the world of electronics manufacturing? What are the latest manufacturing equipment and practices that we need to keep an eye on?

Implementation

What are the innovative applications of electronics being implemented across our society? What are the challenges being faced and how are they being tackled?

Nutshell

Electronics For You does not restrict itself to a single dimension of electronics alone--as in design or manufacture. It believes that the true value for our readers lies in being informed about the entire value-chain of electronics, and not just their field of their specialisation.

Editorial Section


Electronics For You magazine is divided into 4 major sections, these are:

Technology

This is the backbone of EFY. This section occupies the largest share of editorial pages. Current tech trends and upcoming technologies get covered here. This section caters to the entire spectrum of readers of EFY—be it technical decision makers, business decision makers or DIYers. This section has relevance for global audiences.

Make in India

This is the ‘business’ section of the magazine with special focus on business trends affecting electronics manufacturing in India. This section is targeted specifically at readers who have an interest in India’s electronics industry.

eStyle

This is the smallest section of EFY, and it focuses on the consumer side of electronics. Here, our aim is to ensure that our readers who are in sync with topics such as microcontrollers, embedded systems, deep learning, etc—are also aware about gadgets and technologies that can benefit them in their personal lives.

Do It Yourself (DIY)

While ‘Open Source’, ‘User Generated Content’ and ‘Makers’ are relatively new concepts in the tech arena, EFY has been championing them since 1969. Through the DIY section, EFY has been sharing circuit designs, software code, and DIY projects which have been generated by EFY’s readers and tested at EFY Labs. The fact that every article published in the DIY section is first tested and then published—is a key differentiator from various other media which share user generated content as it is.

Editorial Series

Tech Focus

The story that’s read by almost all readers of Electronics For You. This is where our journalists focus on cutting edge technologies and applications of electronics and present their benefits and business opportunities. If you want to be up-to-date with the present and ready for the future—this is one story you cannot miss.

Innovators

A regular series where Start-ups and Innovations are featured month after month. The series were born to prove that when it comes to electronics, India is not just a land of traders, but has the talent and entrepreneurial spirit to create innovative products and solutions. And, we have been proving this fact, month after month, since 2010.

Electronics Design

Can we help engineers to design better electronics? That’s the challenge that our tech journalists face every month, when they do stories under this series. From selecting the right microprocessor, to tips on designing manufacturing-ready PCBs; from managing the power efficiently to tips on how to select the cheapest components—we speak to industry experts who have ‘been there, done that’ and share their expertise with our readers. .

Test & Measurement

T&M equipment is used in almost every phase of electronics—be it R&D, design, manufacture, trade, troubleshoot & repair, and even in education. Through this monthly series, EFY’s journalists update our readers about the latest products, solutions and best practices in this fast evolving field.
 

Industry Report

What’s growing? What’s not? What’s fuelling demand for electronics? Which policy is hurting our industry? Those are the ‘business’ issues that get focused upon, in this series. If you have a role to play in the growth of your business, and it’s related to electronics, this is an important series for you.
 

Regular Features

Technology News

Latest developments, from across the globe, regarding technologies that drive electronics and its applications get featured here.

Industry News

Latest developments affecting electronics industry in India get covered here.
 

New Products

Latest products launched in India--be it components, products or manufacturing equipment get featured here.